ADMA Knowledge Lab
New User
content full

ADMA Content Whitepaper: Content Marketing For Long-Term Shifts In Consumer Behaviour

Making the Strategic Change from Organisation-centric Communication to Audience Driven Content Marketing

In this paper we discuss:

  • What content marketing encompasses today
  • Quantifying the return on investment
  • Designing an effective content marketing strategy
  • Solutions to common implementation challenges
  • Content marketing talent
  • Ways to address the shortage of skilled content marketers
  • Solutions to common implementation challenges
  • Organisations leading the field in content management
  • Conclusions for marketers

Want to learn more about how companies are winning with content marketing? Check out FOMMAADMA’s new Festival of Marketing, Media, Analytics & Advertising

Three events featuring 100 speakers from across the globe.



Download this Document

22 page PDF format (589KB)

Free to download


Download your FREE copy today.

This content is available for both members and non-members to download. Please provide your details below: 


Members, please sign in. LOGIN Register