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ADMA Content Whitepaper: Content Marketing For Long-Term Shifts In Consumer Behaviour

Making the Strategic Change from Organisation-centric Communication to Audience Driven Content Marketing

In this paper we discuss:

  • What content marketing encompasses today
  • Quantifying the return on investment
  • Designing an effective content marketing strategy
  • Solutions to common implementation challenges
  • Content marketing talent
  • Ways to address the shortage of skilled content marketers
  • Solutions to common implementation challenges
  • Organisations leading the field in content management
  • Conclusions for marketers

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