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For love or money: 2013 Consumer Study into Australian Loyalty Programs

Commissioned by strategic marketing company Directivity and digital agency Citrus, this research report ‘For love or money: 2013 Consumer Study into Australian Loyalty Programs’ is packed full of findings and insights including:

  • Do loyalty programs influence buying behaviour?
  • Are loyalty program members more loyal to the brand?
  • Who is more actively involved with their loyalty programs - some surprises here!
  • What features and benefits do consumers value?
  • Which Australian loyalty programs are perceived as doing a ‘particularly good job’?

And so much more!

 

Commissioned by strategic marketing company Directivity and digital agency Citrus, this research report is packed full of findings and insights including:

  • Do loyalty programs influence buying behaviour?
  • Are loyalty program members more loyal to the brand?
  • Who is more actively involved with their loyalty programs - some surprises here!
  • What features and benefits do consumers value?
  • Which Australian loyalty programs are perceived as doing a ‘particularly good job’?

And so much more!

- See more at: http://www.theloyaltypoint.com.au/#sthash.1DRfEhgE.dpuf

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